Underpromise and Overdeliver: A Writer’s Guide

I’ve long been quite fanatical about excellent client care. I love experiencing it, providing it, and hearing stories about it. I collect these and they feed my soul. One way of offering great client care? Underpromise and overdeliver. Don’t just do what...

Waterstones, Don’t You Want My Money?

I’m sure there are people who spend more and buy more often from Amazon than I do, I just haven’t met any of them. It’s a complicated relationship. I love Amazon, really I do, but I feel like if I’m spending so much money there, I should be...
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